Latest Asos and Adidas collaboration to take centre stage in four-day Paris pop-up

E-commerce giant Asos is teaming up with Adidas Originals for the duo's fifth collaborative collection, which this time will be at the centre of a four-day pop-up experience at the sportswear brand's Paris Champs-Élysées store, running from October 16 to 19.

The event, which will showcase Collection 05, extends the partnership's physical retail presence following a successful London activation in July, where core styles sold out making it one of the most successful pop-up experiences to be held at Adidas' flagship store.

The partnership began in 2024 with an adidas collection developed through Asos’ Test & React model, which uses smaller production runs and data-led trend forecasting to accelerate product development. The initial collaboration reduced the traditional design-to-market timeline of three to six months to just three weeks.

Collection 05 draws on 1980s sportswear, combining Adidas Originals’ sporting heritage with Asos’ trend-led design approach. The womenswear range features exaggerated proportions, retro panelling, oversized funnel necks and statement detailing, alongside faux fur, satin, sheened nylon and embellished trackwear.

Prices range from 80 pounds for track pants to 160 pounds for an embellished check track jacket. The collection uses an autumnal palette of brown, black, rust and neutrals, accented with brighter colours and animal prints, and will also be available via Asos' site from October 15 for Asos.World loyalty customers, before launching globally on October 16.

In a statement, Vanessa Spence, executive vice president of brand and creative at Asos, said: “Taking the collection to Paris allows us to bring that point of view to life in one of the world’s most influential fashion cities and create a destination for people to experience Collection 05 beyond the screen."